ABOUT
Tooru is an operating company within the health and wellness sector, owning established consumer brands including Juvela, OAF, Pulsin, Purely and Market Rocket and a pipeline of exciting opportunities where value can be created and envisages an expedited growth plan through acquisitions
Juvela has been the leading gluten free brand in the UK with over 25 years of history
Pulsin has been established for over 15 years and is a highly respected plant-based nutrition company
A healthy snacking brand, offering a premium plantain crisp product in the UK and certain international markets
Established in 2019, Market Rocket is a specialist accredited agency. Market Rocket has partnered with a diverse range of clients, from Fortune 500 corporations to market disruptors and ambitious start-ups, helping them maximise their online sales potential across multiple digital channels
ADDING VALUE TO ACQUISITIONS AND ADOPTING A CONSUMER-LED STRATEGY
Data & Consumer Insight
Mobilising our own 1st party customer data by analysing it to understand how our customers behave
Linking it to external data sources to enrich our consumer understanding to support decision making
Product Innovation
Driving innovation and NPD through Insight and Consumer Understanding e.g. testing new products with consumer panels and researching product needs
Building our understanding of macro and micro trends to explore categories for M&A and product development
Marketing & Comms
Scaling up across all business units and aligning efforts with central PR support
Centralising CRM and developing targeting based on interests and personal attributes
Developing knowledge and skills e.g. programmatic advertising
DEVELOPING RESOURCES, CENTRALISED SERVICES
Sales & Customer Strategy
We have relationships with key retailers to leverage across all business unit
Centralised sales and Commercial support
Digital Expertise
Omnichannel journeys
Website synergies and platform support
D2C Development of subscription models suited to daily regime products
Financial & Ops Discipline
Support and knowledge shared across the group
Combined into a group function