GLUTEN-FREE AND FREE-FROM PRODUCTS
Manufactured in a production facility in Pontypool, Wales
Significant position in the prescription market serving the coeliac community – all products certified by Coeliac UK
Available through retail platforms and enhanced by status as a prescription product
Specially developed to replicate the quality and taste profile of traditional gluten-containing foods
Formulated with vital nutrients to help meet the nutritional requirements of patients with coeliac disease
OAF LEVERAGES JUVELA'S HISTORY AS A FOUNDING UK PIONEER OF GLUTEN FREE FOODS
The new brand will benefit from recent investment in the Company's new allergen-free site, in South Wales, and Juvela's unrivalled baking innovation in gluten free
Scott Livingston, CEO said:
"Gluten free consumers - especially the younger, health-conscious segment - aren't connecting with brands on the shelf, perceiving them as second best to conventional bread. This presents a massive opportunity to engage this audience with a vibrant, characterful brand that resonates with them, whilst showing how tasty and simple gluten free bread can be through our product innovation.
By combining Juvela's well-established quality, craft and expertise with OAF's vibrant brand personality, we're on a mission to inject new energy, relevance, taste and enjoyment to the retail free-from space, starting with a line of high-quality bakery goods, in the fastest growing areas of the category."