TOORU PLC OPERATES WITHIN THE HEALTH AND WELLNESS SECTOR
Owning established consumer brands including Juvela, Pulsin, We Love Purely, and the digital marketing agency Market Rocket. The company focuses on organic expansion and strategic acquisitions
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DRIVING SHAREHOLDER VALUE
Tooru is led by an experienced and specialised board of directors
Health & Wellness Manufacturer
JUVELA
Juvela is a leading UK brand specialising in gluten-free foods, trusted for over 25 years by people with coeliac disease and gluten intolerance. The company offers a wide range of products, including breads, cereals, pastas, and baking mixes. Many of Juvela’s products are available on prescription in the UK and are developed to mirror the taste and texture of conventional wheat-based items, supporting gluten-free living without compromise
Health & Wellness Manufacturer
PULSIN
Pulsin is a British health food brand known for its high-protein, plant-based snacks and nutritional products. Founded in 2007, Pulsin focuses on clean-label, functional foods made without refined sugars or artificial ingredients. The range includes protein bars, keto products, powders, and kids’ snacks. Pulsin caters to active lifestyles and special dietary requirements, combining science-led nutrition with natural ingredients
Health & Wellness Brand
PURELY
Purely is an innovative snack company that champions Latin American heritage through its unique range of plantain chips. Ethically sourced from Ecuador and cooked in small batches using sustainable palm oil, Purely’s snacks are vegan, gluten-free, and free from preservatives. The brand combines bold flavours and natural ingredients to offer a wholesome alternative to traditional crisps, while supporting fair trade and sustainability
D2C Agency
MARKET ROCKET
Market Rocket is a UK-based e-commerce growth agency that helps brands optimise their presence on online marketplaces, with a special focus on Amazon. Combining data-led strategy with creative execution, Market Rocket offers services such as product listing optimisation, digital advertising, international expansion, and account management. The agency is known for driving tangible growth through tailored, agile approaches that scale with client needs